The very first step is to determine what the most cost effective approach is for YOUR business...

If you already have a website it may be as simple as re-engineering your website to be more user friendly and Search Engine friendly by optimisig you keywords and keyword phrase density.

Or, if you are just starting... the best thing to do is to first formulate a comprehensive Plan of Action... that includes all the steps needed to launch a profitable website, 

• Internet Business Assessment
• Market Research
• Keyword Research
• Competitive Assessment,
• Monetization Models

Internet Business Assessment

The  Internet Business Assessment or 'IBA' is a structured set of question & answers we use to understand  and evaluate your business objectives and assist us in identifying the most appropriate Internet Solution that will allow you to achieve your objectives in the shortest possible time..This is a 'Business Assessment', not a technical assessment. Each question is designed to gather all the information required to build a powerful Internet Solution specifically tailored to meet your business requirements.

Market Research

Understanding the demographic and psychographic profile of you target market is a key to succeeding with a business website. Also discovering the most visited websites and  the keywords that are used when people are seeking information about a product or service within you realm of expertise are all key indicators when it comes to structuring an Internet Solution that delivers your MWA - Most Wanted Response.  

Keyword Research

A great way to understand the process of keyword research is to compare it with the process of panning for gold. You begin by selecting a niche to explore which is the equivalent of choosing an area to prospect. You then generate a large number of keywords relating to your niche which is like scooping up a collection of rocks, dirt and sand. Then you can use a tool such as Market Samurai to filter out the good keywords from the bad. At the end of this process you will hopefully be left with a few ‘gold nugget’ keywords.

Competitive Assessment

On the Internet, the competition is only a click away and competing with an 800 pound Gorilla for market share amounts to Internet Marketing suicide.  The competitive assessment provides us with in depth intelligence on the competitive landscape, who your main competitors are, online and off. How they are positioned, what strategies they are using and what market share do they claim. 

A good way to understand the nature of competition in the world of Internet business is the story of the lion and the two Internet Marketers. The story goes that there were two Internet marketers traveling through the African savannah when they unexpectedly turned a corner and came face to face with a hungry lion.

As the lion began to circle them, the first Internet marketer sat down on a nearby rock, took off his hiking boots and started putting on a pair of sneakers which he had been carrying in his backpack. The second Internet marketer looked puzzled and said, “What are you doing, you’ll never be able to outrun a lion”

The first Internet marketer looked up and replied, “I don’t need to outrun the lion, I just need to outrun you!”

The moral of this story is that in order to obtain a front page ranking in Google, you don’t need a perfect website, you just need to be a little bit better than your competition.

Internet Monetization Models

There are numerous ways to generate revenue from a website beyond the sale of your core products or services. Google Adwords, Banner exchange, Advertising space, Affiliate programs. These should all be explored as potential revenue opportunities within the context of your organizations primary online objectives.

A good way to understand this concept is to imagine that each keyword phrase is like a pipe that has a certain amount of monetary flow that you would like to tap into. A high commerciality keyword is like a wide pipe that has a strong monetary flow.

If you successfully tap into a high commerciality keyword, you have the potential to generate a large amount of profits. A low commerciality keyword on the other hand is like a narrow pipe that has a weak monetary flow. If you happen to tap into a low commerciality keyword, you will most likely only generate a small amount of profits.

Internet Marketing Research Tools I use

After doing many of these tasks manually for years I heard about Market Samurai. A bunch of first-time internet marketing "newbies" were using this Market Samurai software to easily capture front-page rankings, traffic and sales in their first few weeks online so I checked it out.

I was so impressed by the software that I even worked out a deal to give you INSTANT ACCESS to download it at NO COST to see for yourself just how powerful it is.